One has only to browse the aisles at any souvenir shop in a stadium or local retail store to find

team memorabilia of every type, from T-shirts to “foam fingers” to glassware and stuffed

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animals bearing the team insignia.

Most people are familiar with traditional revenues from sports. Ticket sales, advertising, and
licensing fees also contribute billions of dollars annually. As communication trends affect the
way sports fans consume sports, however, how might this affect revenue streams? As social
media changes the ability of fans to connect all over the world instantaneously in order to share
game scores, fantasy football teams, and predictions of who will win, without ever attending a
game, how might this affect revenue streams, for better or worse? How might large
corporations that are now purchasing naming rights from stadiums and other facilities as well
as the sport organizations themselves make best use of this investment as the sport industry
evolves? This week, you explore strategies a sports league or team is utilizing to generate
revenue and capitalize on trends.

Use the readings in the Weekly Learning Materials to help you with this Discussion.

Post a description of a recent change (i.e., within the past 5 years) in the revenue model for
sports organizations. Then, provide the factors that contributed to the change. Finally, explain
how you might address these factors to raise revenue.

In formulating your Discussion post, consider the following:

• Personal Seat Licenses.
• How do naming rights agreements impact revenue?
• Why do companies pay millions of dollars for naming rights?
• What are the challenges of ticket sales? What are strategies to sell tickets?


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