User Persona

 See the attached document for instructions and expectations for the User Persona.   

Selected Job : Software Development Engineer – AWS Systems Manager

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Task: To write a user persona to help you “profile” the potential reader of your resume and cover letter. You can decide which specific audience member you want to profile (recruiter, hiring manager, etc.) You want to try to use the information we’ve read and discussed in class to help you fill out this persona, but you also want it to be tailored to the specific organization to which you are applying. The goal here is to not only understand the informational needs of your user so you can effectively design your resume and cover letter. You also want to understand the “persona” or culture of the organization so you can make sure you are reflecting that persona in your own resume and cover letter. What are the characteristics of someone who would fit well within this company culture and how can you show that you would be a good fit?

Download the attached worksheet and fill it out. Include your sources of information by copying and pasting them under “sources” if they are online. If they are not, just provide enough information so that I can understand where you got your information.

You can alter this persona if you wish. If you determine that there is something that needs to be in this persona that I have not already added, go ahead.

! Remember that this assignment is not busy work, but designed to help you understand who you are writing to and so you can make good decisions that will help you tailor your resume and cover letter to this specific organization. As the writer, you need to be able to make decisions about what information you need.

Write a User Persona


Your name:

Answer the following questions:

· What job are you applying for?

· What organization is this (where is the job)?

Fill out the below chart (you can alter this if you need to)

User’s role


Goals and Motivations


Decision or Action

Information Needs



Sources you used:

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