QSO 6-3 Assignment: Adding Customer Value

Overview

An important part of any organization’s priorities, as well as an important category of B Corp Certification, is the consideration of added value for customers. In this assignment, you will apply what you have learned about customer expectations and consider how it can be applied to your course project, which is due in Module Seven.

Prompt

You work in the operations department at NationaliTeas, a large international corporation that manufactures and sells tea worldwide. Based on customer feedback and a push to work toward B Corp Certification, the board of directors is looking for new initiative ideas that would increase value to customers. Examples include offering product guarantees, seeking product quality certifications, monitoring customer satisfaction, and so on. You have been asked to outline two customer-focused initiatives that can be evaluated by impacted teams for feasibility.

Specifically, you must address the following:

• Added Customer Value

  : Briefly describe the added value your initiative idea brings to customers. Use supporting evidence from course materials in your response.

• Added Business Value: Briefly describe the added value your initiative idea brings to the organization. Make sure to note the impact of the added customer value on the business, and use evidence from the course materials to support your response.
• Potential Resources: Identify resources that would likely be needed to complete the initiative. In this case, resources might refer to the amount of funding, the materials available, the allocation of employees and their time, and so on.
• Monitoring and Evaluation: Briefly describe how the success of the initiative would be monitored over time and how you’d evaluate the criteria for success.

Guidelines for Submission

Submit this assignment as a

5

00- to 750-word Word document. Sources should be cited according to APA style.

Module Six Assignment Rubric

)

Value

Added Customer Value

Added Business Value Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner

Does not attempt criterion 25

Potential Resources Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner

Does not attempt criterion

Monitoring and Evaluation Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner

Does not attempt criterion 20

Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner

5

Citations and Attributions

5

100%

Criteria	Exemplary (	100%	Proficient (85%)	Needs Improvement (55%)	Not Evident (0%)
				Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Briefly describes the added value the initiative idea brings to customers	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include better supporting the impact of the outlined initiative with evidence from course materials				Does not attempt criterion		25
Briefly describes the added value the outlined initiative idea brings to the organization and clearly notes the connection between adding customer value and organizational value	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further supporting the impact of the outlined initiative with evidence from the course materials
Identifies resources that would likely be needed to complete the outlined initiative, such as (but not limited to) resources such as funding, materials, allocation of employees, and time	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying more clearly aligned or relevant resources for consideration		20
Briefly describes how the success of the initiative would be monitored over time and which criteria would be used for evaluating this success	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying more clearly aligned or relevant metrics, criteria, or monitoring strategies
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose	Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability	Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas
Uses citations for ideas requiring attribution, with few or no minor errors	Uses citations for ideas requiring attribution, with consistent minor errors	Uses citations for ideas requiring attribution, with major errors	Does not use citations for ideas requiring attribution
Total: