Persuasion Online Education Campaign


Sometimes one might feel as though they have reached their full potential when it comes to their career. With a portable digital gadget available, it is possible to explore online education, as it is what one may need to achieve their academic potential. Online studies are beneficial in that they are an efficient educational tool for students from all occupations. This campaign helps us to understand that the fact that online education is agile, affordable, and breaks geographical barriers, and plays a significant factor in persuading one to enhance their career option. 

Aims of the campaign

This campaign will focus on providing real solutions towards education, moving stories, as well as, solutions for distance learning through the online platform. It will target students in the k-12 sector, higher education, military, homeschooling, corporate, and those that work in the government (Arkorful & Abaidoo, 2015). All those that are seeking new means of furthering their education, as well as training, will benefit from this campaign. The campaign also addresses and debunks the myths and misconception about online education and showcases that anyone can achieve affordable online education. It is also about showing that any person, no matter their physical location can have a chance to attain accessibly, quality, and even personalized education (Aithal & Aithal, 2015). Besides, there is the advantage of cost whereby with online training, students do not need to spend money on printouts. 

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Advantages of Online Education

Convenience – students submit their work using a document format and send via mails or links provided by the college. It is not necessary for students to buy textbooks as all material are available for reading from online libraries. The ease of access to one’s device such as cell phones or computers helps the students have the resources needed for learning (Aithal & Aithal, 2015). When one looks at what they could save through online education, it provides an open interest for those that do not have experience in online learning. Cost savings help the students to better themselves in other aspects of their lives while at the same time, achieving the education of their dreams.

The Campaign’s Central Message

The original message for this campaign is to encourage learners to pursue higher learning from the comfort of their homes at an affordable cost. The need to attain higher education means that there will be an increased demand and online training helps to provide a solution.

Target Audience

Online education is a tool that helps with studies by allowing people to attain proper training and let them grow in life. The individual environment in an online class is comfortable because students have the option of choosing what suits them. Another advantage is the fact that the lack of commuting helps the students to save money. On the same issue, some students have social anxiety and the online platform becomes their most viable option (Bazylak & Weiss, 2017). 

Additionally, some students also fear the influence of bad company and hazing on campus. With online education, one does not have to encounter uncomfortable situations because they can comfortably learn from their home environments. Through online learning, students can learn what they need to at their own pace because there is the advantage of time management. Besides, this option also works for those students that have a disability and leaving their homes might be challenging for them

The Medium Used To Promote the Campaign

Digital learning tools have created an opportunity for students to take part in education in a cross-cultural setting (Bazylak & Weiss, 2017). Cultural exchanges provide a platform for access, content, and demand. As such, digital learning is one of the ways of breaking geographical barriers, economic hardships, and cultural limitations. According to the president of the United States Distance learning Association, online learning creates room for all students to access a world of experiences and use their availability of time. According to USA Today in New York, Chicago, Los Angeles, and Dallas, they circulate nearly 250,000 copies and have an estimated readership of 750, 000. The distribution of the company’s digital component was national by using social media across a network of top sites as well as partner outlets.     

The Intended Outcome for the Campaign

This campaign aims that, by 2020, 70% of the job opportunities will require one to have secondary education and training that is beyond high school level. With the increase in demand for higher education, the online segment will provide a workable option for the swelling numbers of students. As such, this online campaign will help to educate people on the significance of attaining a higher degree using online education.

The Effectiveness of the Campaign

According to Petty (2018), ideological justification helps to understand why people prefer specific modes of education. Through this, we can rationalize their present social positions and provide workable alternatives. Through the conversion theory, we can help persuade those who have no idea about online education. Lastly, the scarcity principle will help create the need to want to pursue higher education by creating anticipation in the campaign.


Aithal, P. S., & Aithal, S. (2015). An innovative education model to realize ideal education system. International Journal of scientific research and management (IJSRM)3(3), 2464-2469.

Arkorful, V., & Abaidoo, N. (2015). The role of e-learning, advantages, and disadvantages of its adoption in higher education. International Journal of Instructional Technology and Distance Learning12(1), 29-42.

Bazylak, J., & Weiss, P. E. (2017). Online Evolution: Advantages and Challenges of Online Course Components. Proceedings of the Canadian Engineering Education Association (CEEA).

Petty, R. E. (2018). Attitudes and persuasion: Classic and contemporary approaches. Routledge.

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