Assume that you will do a PPC Search Campaign for Finlandia Health Store (
). Visit their website and think about how to organize their PPC account into different campaigns and ad groups.
I would recommend watching my videos in Week Five before you do this exercise and before you start the simulation.
– Make sure to list at least two campaigns, with at least two ad groups per campaign.
– Try to come up with at least 5-10 keyword ideas for each ad group.
– For the purpose of this exercise, you don’t have to research the keyword volume and competition, but rather just generate a broad list of keyword ideas as a starting point
– Avoid one-word phrases (e.g. “dog”)
– Make sure to make all your phrases (keyword ideas) within each ad group very coherent / very similar to each other.
– Remember, the key to successful PPC marketing is TO BE SUPER TARGETED AND TO ALIGN WELL YOUR KEYWORDS, ADS, AND THE LANDING PAGE.
– Finally, please see my example below – I hope it will help.
For a pet store business, I would probably do something like:
Campaign 1: Pet Food
Ad Group 1.1.: Dog Food (keyword ideas for this ad group: dog food, natural dog food, healthy dog food, premium dog food, high protein dog food, high quality dog food, dog food natural, best dog food, etc.)
Ad Group 1.2. Cat Food (keyword ideas for this ad group: cat food, natrual cat food, premium cat food, etc.)
Campaign 2: Pet Accessories
Ad Group 2.1. Dog leash (keyword ideas for dog leash ad group: dog leash, dog leashes, best dog leash, retractable dog leash, adjustable dog leash, etc.)
and so on
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more
Our specialists are always online to help you! We are available 24/7 via live chat, WhatsApp, and phone to answer questions, correct mistakes, or just address your academic fears.See our T&Cs