Electronic discount coupons are digital coupons used to provide customers with gifts or discounts with an aim of attracting them to purchase some products such as medicinal drugs, grocery, or other household necessities and products (Terpstra et al., 2012). The market target of electronic discounted coupons is young people who use internet services on a regular basis. An organization can use social media sites such as Twitter and Facebook to target this particular market and increase the number of customers visiting their stores.
One major advantage organizations benefit from using these types of coupons is that it brings customer traffic to their stores. Every customer wants to get good value of their money when they spend it in a store. A store that uses these coupons gives the customers this feeling, hence it is bound to increase the number of clients visiting their stores (Terpstra et al., 2012). These clients will most likely purchase products hence the organization will increase its sales revenue.
The major disadvantage of this marketing method is that it costs money. Each coupon given to clients will cost money and this plays a long role in diminishing the profit gap realized by the store (Terpstra et al., 2012).
The usage of electronic discount coupons is one of the best marketing strategies available today. It is one of the best ways that a marketing store can use to attract clients in its store and increase its sales revenues hence be able to meet its bottom line. This method can increase the number of customers because new customers will be eager to take advantage of the low prices offered by the store to make purchases (Terpstra et al., 2012). Another way is that loyal clients who have not been to the store for a considerable amount of time may revisit the store and make some purchase. All these purchases will increase sales revenue hence end up increasing profit margins for the store.
Terpstra, V., Foley, J., & Sarathy, R. (2012). Modern Marketing Strategies. Chicago, IL: Naper Press.
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