Discussion

5-7 sentences 

Discussion 1

· Chapter 16 of the text discusses integrated marketing communications (IMC) in detail. Based on what you have read, explain in your own words why it is important to incorporate IMC in marketing, advertising, sales promotions, and public relations to promote an organization, product, or issue?

· Discuss a hypothetical business, product, or issue that you would like for the public to become aware of. How would you use traditional IMC and twenty-first-century techniques in promoting your campaign? 

· Support your response with an in-text citation or in-text citations to validate your points.

Discussion 2

· In Chapter 18 of the text, Pulitzer Prize winner Tom Friedman said this about an individual who might want to pursue a career in public relations:

. “Can this person add value every hour, every day—more than a worker in India, a robot, or a computer? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow?” Friedman concluded that unless an applicant measures up to these criteria, he or she won’t get hired in today’s “hyperconnected world.”

· What is your interpretation of the quote above? Do you agree with Friedman’s assessment of an applicant?

· Discuss in detail how you would prepare yourself for a job in public relations. Provide 3–5 strategies for jump-starting your career. Visit the Strayer 

Career Center

 to help guide your response. ( https://careercenter.strayer.edu/)

· Support your response with an in-text citation or in-text citations to validate your points.

Discussion 3

· Chapter 17 of your text discusses various scandals that occurred in different sectors of the country: education, government, business, sports, religion, and other sectors. Select one of the scandals in the text. Conduct more research about the issue presented. Then, discuss how you might apply the elements of issues management in dealing with the situation.

· Support your response with an in-text citation or in-text citations to validate your points.