Introduction Throwback Fitness Gym is located in New York City and there are plans to revamp to increase sales and ensure the set objectives are met. So far, the product aspect of the 4Ps has been done, as well as the PESTEL analysis. These two analysis tools have helped the organization to have a good understanding of the products and services they offer, as well […]

Throwback Fitness is a gym operating in New York City.  This gym is successful and is considered one of the most modern gyms in the area as it has many instructors and equipment. The instructors use modern, scientific, and technological methods in helping their clients train and attain their exercising goals. The marketing aspect and analysis involving the 4-Ps was done, and it was found […]

1.0 Introduction Cameren Dare’ Adornments is a start-up that seeks to develop quality jewelry products that are unique to the clients’ tastes. Additionally, the company aims at creating jewelry that enhances the self-esteem and self-confidence of clients by providing them with opportunities to showcase their personalities using jewelry. This paper will further explore the marketing plan by incorporating the feedback that was received in Part […]

Table of Contents 1.0 Introduction 3 2.0 Feedback received from Part A and how to improve the marketing plan 3 3.0 Positioning Statement and Perceptual Map 4 4.0 The primary and secondary markets that will be targeted 5 5.0 The Demographics of the Target Market 6 6.0 The relevant consumer behavior for the target market 7 7.0 The branding strategy for Cameren Dare’ Adornments and […]

The factors that influence Wal-Mart ability to maximize customer value Customer Value can be defined as the perception of what an organization product is worth to a customer Vis-à-Vis, versus the value the clients might get when they purchase products or services offered by rival firms. In other words, customer value is the feeling a customer gets when they are getting the value for their […]

Executive Summary  The goal of this marketing plan is to explore introducing a satellite TV company that will introduce clear digital signals that are absent in cable companies. The plan will achieve this by exploring the market situation, which will include exploring the products that will be sold by the organization. The company, which will be called DigiStat, will be a satellite provider and communications […]

Introduction Social media has evolved greatly over the years, making big milestones and with both positive and negative impacts. Having begun as a simple microblogging platform, twitter has rapidly grown to one of the world’s most popular social media platforms today (Johnson). Twitter hashtags have been used by many businesses to improve sales in recent times, the fashion industry being one of the businesses yielding […]