Ethnography and case study are some of the most used qualitative research models. Many scholars have a big interest in researching social phenomena and this has made the application of these two approaches even more popular (Campbell & Wasco, 2000). For instance, most marketing communication research and interpersonal communication tend to prefer the case study model while intercultural and social research prefers to use ethnography […]

Pompeii is a historic site known for two reasons: Mt Vesuvius buries it in ashes due to the eruption of Mount Vesuvius and the accounts of its excavation. These aspects are significant parts of the historical discourse of the town (Scott, 2017). The first discovery of Pompeii was at a time when archeology was still at its infant stage. The only way to find out […]

Mixed method methodology involves the analysis of both quantitative and qualitative data. One advantage of interpreting mixed methods data is that it offers a broader perspective on the data (Pernecky, 2016). Use of a single approach only determines the cause and effective relationship but a mixed methods design combines the strengths of both approaches thereby offering a broader viewpoint of data.  Another advantage is that […]

One of the core elements of romantic relationships is interpersonal communication. The reactions of two people after meeting can either extinguish or ignite the hopes for future romance. Honeycutt and Cantrill (2014) argue that communication between couples depends on what one partner thinks of another, their individual feeling on their relationship, and how they generally behave with each other. The pattern of interaction between the […]